E-commerce seems to be so hot that even Facebook could not stop itself from getting into the run and hence it is going to add a “buy ” button to its pages, BuzzFeed’s Alex Katrowitz reports.
This is another step towards Facebook’s effort to keep people intact to the website after it’s recent introduction of peer-to-peer payments capabilities, which provide a complete new ways to let stores communicate with people via messages. Before this, back in 2011 Facebook allowed a few brands ( like Gamestop, Gap, JC Penney, and Nordstrom) to operate their shop on the social network website but unfortunately they all closed their shops within a year because there were not much traffic on Facebook for these stores as the customers preferred shopping at the respective store’s website.
Facebook told BuzzFeed it won’t take a cut of sales.”We are planning to expand the test in coming weeks to include more businesses, but it will remain very small for now,” a spokesperson told Business Insider.
